| 1.
Globalization |
| |
1) With the effort to maximize profit through sales
of products and services in the international market,
the globalization intends to help a company have stronger
competitiveness in most areas of activities.
2) In addition to the improvement of products and
services quality, the globalization is a strategy
to enhance sales capability by making best use of
earth resources found all over the world.
3) The dependency of Korindo's main products on foreign
materials is 90% for plywood, 80% for newspaper, and
100% for container. This means that the globalization
is critical for sales and product development.
|
| 2.
Localization and Assimilation |
| |
1) Most of the Korindo sales are intended for export.
However, the production division, management division,
and domestic sales division operate within the frame
of a local enterprise, which means that the localization
effort is regarded as a prime importance for the divisions
to have successful adaptation to the local custom and
culture, as well as local laws and regulations.
2) Also, it is important for Koreans as well as foreign
employees to exercise their efforts to assimilate the
local people to have better adaptation to the local
language, custom, and culture.
|
| 3.
First-class Campaign |
| |
1) The quality of management, service, and all activities,
including the product manufacturing process should be
improved and no fault should be allowed. The officers
and employees should set their own goal to practise
to level up their performance.
2) It should be noted that only the first class will
survive, but the second place or lower will face a
survival problem.
3) The strategy is to put emphasis on the readjustment
of a corporate culture in such a way to underline
the customer-oriented management policy.
|
| 4.
Speed Management |
| |
1) The key factors include fast responsiveness, information
collection and delivery, and prompt decision-making.
2) In addition, other factors include new product
development, as well as flexibility and speed to properly
respond to the changes in market environment.
|
| 5.
Improvement and Innovation Campaign |
| |
1) The secret of success for each business division
to accomplish the goal of world first class enterprise
is to adjust itself constantly. To make successful adjustment
of the corporate organization and management, it is
important to create a corporate climate of respecting
a good idea.
2) For this campaign, the directors and employees
should conduct an active research and vigorously take
part in various activities to provide a good idea
and each business division should accept the idea
generously to improve the situation. In particular,
the point to stress is that the good idea should not
roam around within the four walls of office. In other
words, the good idea should be communicated freely
among other business divisions as well.
3) The corporate atmosphere should be open and lively
for every individual employee to allow him/her to
exert his/her unlimited potential. This is a strategy
to create an atmosphere where a good idea is respected.
|
| 6.
Customer Satisfaction |
| |
1) The most important factors to satisfy customers are
affordable price and good quality.
2) The survival of an enterprise is determined by
customers and it is therefore critical to listen with
care the needs and voices of customers to apply them
to the management.
3) The positive attitude is required to provide customers
with relevant information and knowledge for their
advancement. Also, the after-sales service should
be performed actively.
|
| 7.
Creation of High Values |
| |
1) The profitability should be maximized with development
of a value-added product and management.
2) The Korindo 21C-VISION is to make each one of
business divisions within the Group the world best
enterprise.
|
